SEO

SEO

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for appropriate searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

Google uses hundreds of indicators in its algorithms to score a website and place it’s ranking in the correct position. This changes yearly with algorithm updates, which is why you must use an agency who specialises in SEO.

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